Should Your Practice Use Social Media Stories?September 29, 2020 by AACD Executive Office
Instagram and Facebook have a way to create, design, and share photos and videos for 24 hours. This feature is called Instagram and Facebook stories. The content disappears after a day. You might ask yourself “Why should I put any energy into creating content that’s going to be gone in a day?”
Instagram and Facebook stories offer a unique opportunity to connect with your patients and fans on social media. Stories are slideshows of photos and videos which makes it perfect for relaxed, behind-the-scenes glimpses into your dental practice. Stories from people and brands that you follow appear at the top of your social media platform. Stories make it easy to get updates on what your friends and favorite brands are up to.
The unique advantage of Instagram and Facebook stories
The format of Stories, including the 24-hour limitation, can help you create engaging posts. Here are a few understandings why:
If your dental practice doesn’t use social media often, creating and sharing a story is a great place to start. One idea to build a story is to snap a picture of each team member saying hello! Edit your images with text and emojis using simple tools on Instagram and Facebook. Going to community service or taking a CE course? Don’t be afraid to take a lot of photos and make them into a story! Additional tip: Any photo or video you really like in a story can also be shared with your regular feed.
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